Caprina Valentine
photographer

Hire // Design

The Business of Art: Marketing for Artists

As a photographer who actively participates in several art shows every year and a graphic designer and website developer by trade, I have the business sense, keen eye and skills to produce the marketing materials needed by my fellow artists to advertise themselves and their art shows. Thus I have created the following cost effective design packages for artists:


Basic Event Promo Package

  • poster (8.5” x 11”, no bleeds) $75 *
  • flyer (4.25" x 5.5" – poster 4up on 8.5” x 11”, no bleeds) $15 *
  • social media graphics (poster formatted for web) $30
  • + option: artwork photography (up to 4 pieces) $50

INCLUDES initial design, one proof/edit and print-ready file of poster; flyer and social media graphics for Facebook and Twitter based on approved poster. DOES NOT INCLUDE printing; poster and flyer are designed without bleeds (not printed to the paper edge) to be taken to a basic print/copy centre (eg. Staples for 41¢ per sheet) and flyers hand-cut by you into four.
TURNAROUND: 3 business days or less from full payment in advance.
Terms + Conditions »

$120 VALUE
$100 + GST


Pro Event Promo Package

  • poster (8.5" x 11" or 11” x 17”, no bleeds) $90 *
  • postcard flyer (4” x 6” or 5" x 7", double sided, full bleed) $120 *
  • social media graphics (poster formatted for web) $30
  • advertisement (any size up to 6" x 6") $60 **
  • + option: additional advertisements $50 each
  • + option: portrait photography session $100
  • + option: artwork photography (up to 4 pieces) $50

INCLUDES initial design, one proof/edit and print-ready files of poster and postcard; ads and social media graphics for Facebook and Twitter based on proofed poster/postcard. DOES NOT INCLUDE printing nor advertising costs. Postcard is designed full bleed (to be printed to the paper edge) for PRO/quality printing at local print shops.
TURNAROUND: 5 business days or less from full payment in advance. Allow an additional 5 business days for printing.
Terms + Conditions »

$300 VALUE
$250 + GST


Trade Show Booth Package

  • ideal for events like the annual Moss Street Paint-In
  • banner (8ft x 1ft horizontal, hangs on metal grommets) $90 *
  • standing retractable banner (33.5" x 84.6" vertical) $90 *
  • booth design consult (two hours) $120
  • + option: second standing banner $75 *
  • + option: artwork photography (4 pieces) $50
  • + option: art card layout (5" x 7") $30 *

INCLUDES initial design, one proof/edit and print-ready files of both banners; two hour consultation including travel time within Greater Victoria at your location or remotely with visual mockup by email. DOES NOT INCLUDE printing. Standing retractable banner size based on IslandBlue's Classic banner (one for $350 or two for $640 plus taxes as of Feb 2016).
TURNAROUND: 5 business days or less from full payment in advance. Allow an additional 5 business days for printing.
Terms + Conditions »

$300 VALUE
$250 + GST


Basic Brand Package

  • logo (simple word mark) $90
  • business card (double sided, full bleed) $90 *
  • rack card (4” x 9”, double sided, full bleed) $240 *
  • + option: portrait photography session $100
  • + option: artwork photography (4 pieces) $50
  • + option: art card layout $30 *

INCLUDES one choice from 3-5 simple wordmark logo options; initial design, one proof/edit and print-ready files of business card and rack card. DOES NOT INCLUDE printing. Business card and rack card are designed full bleed (to be printed to the paper edge) for PRO/quality printing at local print shops.
TURNAROUND: 7 business days or less from receipt of 50% deposit. Allow an additional 5 business days for printing.
Terms + Conditions »

$420 VALUE
$350 + GST


Basic Brand + Web Package

  • everything in the Basic Brand Package, plus...
  • social media graphics $30
  • domain registration + hosting (one year) $150
  • simple one-page website (template-based) $120
    • logo, bio/cv, portrait, contact info
    • mini gallery (max 6 artworks)
  • + option: portrait photography session $100
  • + option: artwork photography (4 pieces) $50
  • + option: art card layout $30 *

INCLUDES one choice from 3-5 simple wordmark logo options; initial design, one proof/edit and print-ready files of business card and rack card; social media graphics for Facebook and Twitter based on proofed rack card. DOES NOT INCLUDE printing. Business card and rack card are designed full bleed (to be printed to the paper edge) for PRO/quality printing at local print shops.
TURNAROUND: 10 business days or less from receipt of 50% deposit. Allow an additional 5 business days for printing.
Terms + Conditions »

$600 VALUE
$500 + GST


Pro Brand + Web Package

  • everything in the Basic Brand Package, plus...
  • social media graphics $30
  • domain registration + hosting (one year) $150
  • wordpress website $600
  • + option: portrait photography session $100
  • + option: artwork photography (4 pieces) $50
  • + option: art card layout $30 *

INCLUDES one choice from 3-5 simple wordmark logo options; initial design, one proof/edit and print-ready files of business card and rack card; social media graphics for Facebook and Twitter based on proofed rack card. DOES NOT INCLUDE printing. Business card and rack card are designed full bleed (to be printed to the paper edge) for PRO/quality printing at local print shops.
TURNAROUND: 15 business days or less from receipt of 50% deposit. Allow an additional 5 business days for printing.
Terms + Conditions »

$1200 VALUE
$1000 + GST


TERMS + CONDITIONS

Prices do not include 5% GST. For project amounts $300 or less, full payment is required to schedule project. Otherwise, 50% deposit required to begin work; remainder plus 5% GST is due promptly upon completion. Please budget for the entire amount before committing. Payable by Interac e-transfer and cheque.

Design includes one proof (round of edits). Please provide complete information at the start and be thorough and complete with any edits you request. Additional proofs and edits will be billed at $60/hour in 15 minute ($15) increments. + Options are optional and additional to the package price.

* Printing not included. I am happy to source estimates from various local printing companies (I recommend IslandBlue and Fotoprint in Victoria, BC) and place the order on your behalf. I do not take a commission. Payment and pickup/delivery of printing is your responsibility. Allow 5 business days for printing turnaround.

Printing Prices as of Feb 2016 (rounded to nearest $5); please view their respective websites for current prices. For best colour consistency, I recommend sending all elements of a job to the same printer (don't break up your order just to save a few dollars).

  IslandBlue
Victoria, BC
Fotoprint
Victoria, BC
 
Quantities: 250 500 1000 250 500 1000  
Business Cards $60 $80 $105 $60 $70 $90  
Postcard (4" x 6") $65 $95 $125 $80 $115 $180  
Postcard (5" x 7")       $95 $145 $250  
Rack Card (4" x 9")   $150 $225 $95 $145 $255  
Art Cards (5" x 7") $190 $300 $425 $120 $185    

** Ad rates not included. I am happy to source rates for specific publications and submit the print-ready ad on your behalf. Payment for ad space directly to the publication is your responsibility.